ACU | BARIA | Baker & Associates, Registered Investment Advisors



Our goals

Our goals are to partner with and /or establish organizations that have the capability and capacity to create, develop and deliver the following sets of mentored services:




Our vision

Vibrant, robust and engaging urban economies resulting from a broad-based multi-racial, multi-ethnic inclusive entrepreneurial middle class.

Our beliefs

We believe there is a “common unity” that unites us all.

We believe in personal responsibility & accountability.

We believe in the economics of shared prosperity.

We believe in sustainable business models that support community based ownership, employment and development.

We believe in entrepreneurship as a vehicle to service the underserved.

We believe in quality urban education and mentorship for all as an imperative to urban development.

About Aaron Baker


Aaron was among the first to graduate from the Wharton School of Finance with a focus on “Entrepreneurship”.  He firmly believes:

“Through education we find that we have more in common than we have differences”.

Originally from Philadelphia, Pennsylvania, Aaron graduated from Florida A & M University, where he earned a Bachelor of Science degree in mathematics. He holds a MBA degree from the Wharton School of Finance & Commerce where he studied entrepreneurship and minored in finance. His career spans the financial services, consumer products and telecommunications sectors where he has managed product development, marketing, sales and strategic planning functions.


He is the founder and Managing Director of Baker & Associates a Registered Investment Advisory firm. His investment firm focuses on planning for businesses and individuals. He has had a focused eye on Social Impact Investing since its inception and sees this as an emerging market opportunity. Impact investing is investing for return as well as for a positive social impact.


Over the years he has mentored, nurtured and consulted organizations of all sizes in areas of business and personal finances. Recognizing the value of financial Literacy he has taught both personal and business finance as an adjunct professor at area universities.


He is now working with organizations and communities to develop capabilities that support the teaching of these critical skills, (entrepreneurship and financial literacy) in communities that have a need and an interest.


Aaron  and his wife Edna reside in the San Francisco Bay Area